payless opened fake luxury shoe store PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a .
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Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift .PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion . Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, .
In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi .
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 . PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a .
Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless.
Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers'. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop.
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called .Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless.
About 80 social media influencers found out when the budget-brand shoe store created a fake luxury storefront and stocked it with wildly overpriced Payless shoes. The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and invited fashion influencers to check out the collection at a "grand opening party."Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, 'Palessi' 'We couldn’t skimp in any way. It had to feel real.' The discount shoe retailer and agency DCX Growth.
Discount shoe retailer Payless opened a luxury shoe store called Palessi. They made it look upscale and high end, but stocked it with its traditionally inexpensive footwear, and priced. Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers'.
Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop. The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called .
Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless. About 80 social media influencers found out when the budget-brand shoe store created a fake luxury storefront and stocked it with wildly overpriced Payless shoes. The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and invited fashion influencers to check out the collection at a "grand opening party."
Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, 'Palessi' 'We couldn’t skimp in any way. It had to feel real.' The discount shoe retailer and agency DCX Growth.
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